Terms and Conditions

Effective as of July 10, 2026

Agreement between User and launchkeel.com

Welcome to launchkeel.com. The launchkeel.com website (the "Site") is operated by Launchkeel LLC ("Launchkeel," "we," "us"). launchkeel.com is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein (the "Terms"). Your use of launchkeel.com constitutes your agreement to all such Terms. Please read these Terms carefully, and keep a copy of them for your reference.

Launchkeel provides website-design services for small businesses. Launchkeel prepares a preliminary website mockup for prospective clients at no charge; no payment is due unless and until the client approves the mockup and engages Launchkeel's services as described below.

Privacy

Your use of launchkeel.com is subject to Launchkeel's Privacy Policy. Please review our Privacy Policy, which also governs the Site and informs users of our data collection practices.

Electronic Communications

Visiting launchkeel.com or sending emails to Launchkeel constitutes electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email and on the Site, satisfy any legal requirement that such communications be in writing.

Children Under Thirteen

Launchkeel does not knowingly collect, either online or offline, personal information from persons under the age of thirteen. The Site and Launchkeel's services are directed to businesses and their owners and are not intended for use by children.

Services, Fees and Payment

Launchkeel's services are offered on the following pricing terms:

• Website build — $399 (one-time). Payment is due only after the client has reviewed and approved the preliminary mockup. The first year of the Care Plan described below is included in the build fee.
• Care Plan — $199 per year. The Care Plan covers website hosting, domain registration and renewal, and unlimited content edits. Content edits are requested through the client’s update form and are limited to the content that form covers — currently the site’s headline, business description, services, hours, and photographs. Requests outside that scope (including new pages, new features, integrations, and redesigns) are not included in the Care Plan. Edits are normally applied within five (5) business days of submission; Launchkeel may decline, batch, or reasonably schedule requests that are automated or excessive in volume relative to routine content upkeep. The first Care Plan charge occurs one (1) year after the date of purchase and recurs annually thereafter. The renewal schedule is disclosed at checkout, and the client may cancel prior to any renewal.
• One (1) round of revisions to the mockup (photograph substitutions and wording changes) is included prior to approval. Additional changes following launch are provided under the Care Plan.
• Where separately agreed, Launchkeel may provide the website build alone, without the Care Plan, in which case hosting, domain registration, and maintenance are the client's sole responsibility upon delivery.

All payments are processed by Stripe, Inc. Launchkeel does not collect or store payment card numbers. Prices are stated in U.S. dollars and are subject to change for future engagements; a price quoted to a client in a written proposal remains valid for the period stated in that proposal.

Cancellation and Refund Policy

Because the client reviews and approves the completed mockup before any payment is made, the one-time website build fee (currently $399) is non-refundable once paid, without exception. Care Plan charges — including the first annual charge following the included year and every subsequent renewal — are refundable upon request made within thirty (30) days of the charge. Refund requests must be submitted to [email protected].

The client may cancel the Care Plan at any time — self-service through the billing portal (which also allows updating payment details and viewing invoices), or by emailing [email protected]. Upon cancellation, all Care Plan services end at the close of the then-current paid period: hosting, security updates, content edits, and domain renewal management. Launchkeel reserves the right to deny refund requests in cases of abuse, misuse, or violation of these Terms.

Site and domain handoff. Upon cancellation, Launchkeel will provide the client with the website files and the domain's transfer authorization code at no charge from Launchkeel. Completing the transfer is the client's responsibility: the client must open and maintain an account with a registrar of their choosing, initiate the inbound transfer, and pay that registrar's transfer and renewal fees. Launchkeel's role is limited to unlocking the domain, supplying the authorization code, and approving the outbound transfer; Launchkeel does not provide technical support for the client's receiving registrar, subsequent hosting, or ongoing site maintenance. Under ICANN rules, a domain cannot be transferred within sixty (60) days of its registration or of a prior transfer; where this applies, Launchkeel will hold the registration until the domain becomes transfer-eligible. The client must complete the transfer within ninety (90) days of the domain becoming transfer-eligible; after that period, Launchkeel has no obligation to renew the domain, and the registration may be allowed to lapse.

If a Care Plan charge fails (for example, an expired card), Launchkeel will notify the client and allow a thirty (30) day grace period during which the website remains live while payment is retried. If payment is not received by the end of the grace period, hosting may be suspended and the handoff process described above will be made available; the client remains responsible for domain renewal from that point.

No Guarantee of Results

Launchkeel's deliverables include the website itself and baseline technical search-engine-optimization markup (structured data and meta tags). The standard deliverable is a single-page website; multi-page builds, booking systems, online ordering, and similar features are not included and are available only as separately scoped and priced work agreed in writing. Launchkeel makes no representation, warranty, or guarantee regarding search-engine rankings, website traffic, lead volume, or revenue outcomes, and no such guarantee shall be implied from any description of the services.

Intellectual Property; Client Materials

Upon Launchkeel's receipt of full payment of the build fee, ownership of the website design, layout, and text prepared by Launchkeel specifically for the client is assigned to the client. Materials provided by the client (including photographs, logos, and text) remain the client's property; by providing such materials, the client represents and warrants that it owns or controls all rights necessary for their use on the website and agrees that Launchkeel may use them for the purpose of building and maintaining the website. Stock photography incorporated into a website is licensed from third-party providers (including Unsplash and Pexels) under those providers' license terms, which remain with the respective providers. Launchkeel may display completed client work in its portfolio and marketing materials unless the client requests otherwise in writing.

All content included as part of the Site, such as text, graphics, logos, and images, as well as the compilation thereof, is the property of Launchkeel or its suppliers and is protected by copyright and other laws that protect intellectual property and proprietary rights. You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the content found on the Site, in whole or in part, without the express written permission of Launchkeel.

Links to Third Party Sites / Third Party Services

launchkeel.com may contain links to other websites ("Linked Sites"). The Linked Sites are not under the control of Launchkeel and Launchkeel is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. Launchkeel is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by Launchkeel of the site or any association with its operators.

Certain services made available via launchkeel.com are delivered by third-party sites and organizations, including payment processing by Stripe and website hosting by Cloudflare. By using any product, service or functionality originating from the launchkeel.com domain, you hereby acknowledge and consent that Launchkeel may share such information and data with any third party with whom Launchkeel has a contractual relationship to provide the requested product, service or functionality on behalf of launchkeel.com users and customers.

No Unlawful or Prohibited Use

You are granted a non-exclusive, non-transferable, revocable license to access and use launchkeel.com strictly in accordance with these Terms. As a condition of your use of the Site, you warrant to Launchkeel that you will not use the Site for any purpose that is unlawful or prohibited by these Terms. You may not use the Site in any manner which could damage, disable, overburden, or impair the Site or interfere with any other party's use and enjoyment of the Site. Launchkeel reserves the right to decline or discontinue service for any website used for unlawful, deceptive, or harmful purposes, upon notice to the client stating the reason.

International Users

The Site and services are controlled, operated and administered by Launchkeel from within the USA. If you access the Site from a location outside the USA, you are responsible for compliance with all local laws.

Indemnification

You agree to indemnify, defend and hold harmless Launchkeel, its officers, members, employees, agents and third parties, for any losses, costs, liabilities and expenses (including reasonable attorney's fees) relating to or arising out of your use of or inability to use the Site or services, materials you provide for use on a website, your violation of any terms of this Agreement, your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. Launchkeel reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with Launchkeel in asserting any available defenses.

Arbitration

In the event the parties are not able to resolve any dispute between them arising out of or concerning these Terms and Conditions, or any provisions hereof, whether in contract, tort, or otherwise at law or in equity for damages or any other relief, then such dispute shall be resolved only by final and binding arbitration pursuant to the Federal Arbitration Act, conducted by a single neutral arbitrator and administered by the American Arbitration Association, or a similar arbitration service selected by the parties, in a location mutually agreed upon by the parties or, absent such agreement, in the Commonwealth of Pennsylvania. Notwithstanding the foregoing, either party may bring an individual claim in small-claims court, and Launchkeel may seek injunctive relief in a court of competent jurisdiction to protect its intellectual property. The arbitrator's award shall be final, and judgment may be entered upon it in any court having jurisdiction. In the event that any legal or equitable action, proceeding or arbitration arises out of or concerns these Terms and Conditions, the prevailing party shall be entitled to recover its costs and reasonable attorney's fees. The parties agree to arbitrate all disputes and claims in regards to these Terms and Conditions or any disputes arising as a result of these Terms and Conditions, whether directly or indirectly, including Tort claims that are a result of these Terms and Conditions. The parties agree that the Federal Arbitration Act governs the interpretation and enforcement of this provision. The entire dispute, including the scope and enforceability of this arbitration provision shall be determined by the Arbitrator. This arbitration provision shall survive the termination of these Terms and Conditions.

Class Action Waiver

Any arbitration under these Terms and Conditions will take place on an individual basis; class arbitrations and class/representative/collective actions are not permitted. THE PARTIES AGREE THAT A PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN EACH'S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PUTATIVE CLASS, COLLECTIVE AND/OR REPRESENTATIVE PROCEEDING, SUCH AS IN THE FORM OF A PRIVATE ATTORNEY GENERAL ACTION AGAINST THE OTHER. Further, unless both you and Launchkeel agree otherwise, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of a representative or class proceeding.

Liability Disclaimer

THE INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES INCLUDED IN OR AVAILABLE THROUGH THE SITE MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. CHANGES ARE PERIODICALLY ADDED TO THE INFORMATION HEREIN. LAUNCHKEEL LLC AND/OR ITS SUPPLIERS MAY MAKE IMPROVEMENTS AND/OR CHANGES IN THE SITE AT ANY TIME.

LAUNCHKEEL LLC AND/OR ITS SUPPLIERS MAKE NO REPRESENTATIONS ABOUT THE SUITABILITY, RELIABILITY, AVAILABILITY, TIMELINESS, AND ACCURACY OF THE INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS CONTAINED ON THE SITE FOR ANY PURPOSE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALL SUCH INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS ARE PROVIDED "AS IS" WITHOUT WARRANTY OR CONDITION OF ANY KIND. LAUNCHKEEL LLC AND/OR ITS SUPPLIERS HEREBY DISCLAIM ALL WARRANTIES AND CONDITIONS WITH REGARD TO THIS INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL LAUNCHKEEL LLC AND/OR ITS SUPPLIERS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF USE, DATA OR PROFITS, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OR PERFORMANCE OF THE SITE OR SERVICES, WITH THE DELAY OR INABILITY TO USE THE SITE OR RELATED SERVICES, THE PROVISION OF OR FAILURE TO PROVIDE SERVICES, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS OBTAINED THROUGH THE SITE, OR OTHERWISE ARISING OUT OF THE USE OF THE SITE, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, EVEN IF LAUNCHKEEL LLC OR ANY OF ITS SUPPLIERS HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. WITHOUT LIMITING THE FOREGOING, LAUNCHKEEL'S TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE AMOUNTS PAID BY THE CLIENT TO LAUNCHKEEL IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM. BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SITE, OR WITH ANY OF THESE TERMS OF USE, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE.

Termination / Access Restriction

Launchkeel reserves the right, in its sole discretion, to terminate or restrict access to the launchkeel.com website at any time, without notice. For the avoidance of doubt, this section applies to the Site itself; the hosting, continuation, and termination of client websites are governed exclusively by the Cancellation and Refund Policy and the No Unlawful or Prohibited Use sections above. To the maximum extent permitted by law, this agreement is governed by the laws of the Commonwealth of Pennsylvania and you hereby consent to the exclusive jurisdiction and venue of courts in Pennsylvania in all disputes arising out of or relating to the use of the Site. Use of the Site is unauthorized in any jurisdiction that does not give effect to all provisions of these Terms, including, without limitation, this section.

You agree that no joint venture, partnership, employment, or agency relationship exists between you and Launchkeel as a result of this agreement or use of the Site. Launchkeel's performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of Launchkeel's right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Site or information provided to or gathered by Launchkeel with respect to such use. If any part of this agreement is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect.

Unless otherwise specified herein, this agreement constitutes the entire agreement between the user and Launchkeel with respect to the Site and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between the user and Launchkeel with respect to the Site. These Terms govern every client engagement; a written proposal issued by Launchkeel supplements these Terms with engagement-specific scope and pricing, but does not waive or supersede this Agreement's warranty, liability, arbitration, or indemnification provisions unless expressly so stated in the proposal. A printed version of this agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. It is the express wish of the parties that this agreement and all related documents be written in English.

Changes to Terms

Launchkeel reserves the right, in its sole discretion, to change the Terms under which launchkeel.com is offered. The most current version of the Terms will supersede all previous versions. Launchkeel encourages you to periodically review the Terms to stay informed of our updates.

Contact Us

Launchkeel welcomes your questions or comments regarding the Terms:

Launchkeel LLC
Email: [email protected]

Effective as of July 10, 2026